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The first in the "Over Coffee" series, "Influence Over Coffee" presents a casual and illuminating conversation by two marketing professionals about what 'influence' is in the age of digital. An informative discussion on how to become an 'influencer' using Social Media and how to use it effectively to grow a brand.
- Sales Rank: #2317036 in Books
- Published on: 2016-09-07
- Original language: English
- Dimensions: 9.00" h x .23" w x 6.00" l,
- Binding: Paperback
- 100 pages
About the Author
CARLOS E. SAPENE
Carlos has built a career helping some of the most recognizable brands in the entertainment, fashion and music industries learn, understand and grow their audiences using the Internet like E!, Style Network, Bravo.
DANA C. ARNETT
A long career in television and entertainment culminated in working as a VP in charge of Post Production at a Top 5 reality television company for over a decade, launching such shows as The Biggest Loser, Bar Rescue, Extreme Makeover Weightloss and many others. By providing oversight and guidance to hundreds of post production teams, over 400 series and pilots on multiple platforms were delivered to broadcast television and cable networks.
Working for many years as executives in the corporate environment, both Carlos Sapene and Dana Arnett found business was becoming more about delivery as fast as possible for the most amount of money (Carlos) and as fast as possible for the least amount of money (Dana), and somewhere along the way loyalty stopped being valued. While freelancing, they worked on a TV rebrand together and found they respected the same things - innovation and integrity - and the desire to develop long term relationships with both their team members and clients. Out of that they created Wicked Bionic, a full service Digital Agency, where they take their clients successes to heart and get to innovate on their behalf. The huge desire to create successful digital experiences and go beyond what's expected is at the heart of Wicked Bionic where it's not about striving to be good, it's about striving to amaze!
Most helpful customer reviews
1 of 1 people found the following review helpful.
Learned a lot...
By Janice Bedig
Wanting to educate myself more about social media, I came across this book. It's written in a conversational way and if you like that, (which I do), it's easy to understand. I have obviously heard about influencers, but I did not know about influencer marketing and how it's used in social media. Really enjoyed this read.
1 of 1 people found the following review helpful.
Five Stars
By Roger Campy
Nice conversational book.
1 of 1 people found the following review helpful.
I liked a lot and my associates too
By Amazon Customer
Very helpful, I liked a lot and my associates too.
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