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A powerful dose of wisdom in a concise package, Lasting Contribution is filled with profound and effective advice on how to make the kinds of contributions — to work, to organizations, to communities — that really matter. Drawing from such varied sources as Aristotle, Sun Tzu, Victor Frankl, and Confucius, this book marshals insights that touch on information theory, sociology, Zen, psychology, art history, management theory, and other fields. Waddington's deft ability to illuminate his ideas using colorful examples — everything from the Titanic and Santa Claus to skateboarding and Oprah's shoes — make the book as engaging as it is wise and thoughtful. Above all, Lasting Contribution offers different benefits to different readers: insightful tips for a better work performance for those looking to improve their careers; practical life-applications for those grappling with high philosophical ideas; and food for thought for thought for anyone seeking to enrich their lives generally.

• Sales Rank: #1189096 in eBooks
• Published on: 2009-03-01
• Released on: 2009-03-01
• Format: Kindle eBook

Review
A must read for anyone who wants their decisions to have purpose and impact. -- Bradley Kolar, CLO, University of Chicago Hospitals

By tying together intellectual principles and pragmatic effectiveness in such commonsense terms, Tad Waddington has produced a work worth reading, rereading, and pondering. -- Timothy C. Wong, Professor of Chinese, Arizona State University

Tad Waddington has pulled together the great thoughts from the great thinkers who worried about why we are here, what we are supposed to be doing, and how best to get on with it. These are big, tough questions but they are tackled, in an amazingly compact and thought-provoking way, so that everyone can arrive at their own answers. Waddington has a special gift that allows you to see his thoughts clearly at work--yet he provides plenty of space for you to compare your ideas with history's best. -- James E. Schrager, Clinical Professor of Entrepreneurship and Strategy, Graduate School of Business, University of Chicago

Tad Waddington is an erudite and engaging writer. He uses the concepts of ancient Greek philosophy along with insightful modern quotations and anecdotes to show how people can shape their strivings into enduring contributions to humanity. -- Frank Schmidt, Ralph L. Sheets Professor, Department of Management and Organizations, University of Iowa

Yeats reflected upon his intellectual life and found it "a preparation for something that never happens." Waddington offers us a contrast - a reflection upon preparation for what is happening. -- Ted Hayes, PhD, Principal Research Scientist, The Gallup Organization

From the Publisher
Lasting Contribution won a National Best Books 2007 Award and Kirkus said, "A self-help guide that assembles scholarly and scientific material to illustrate why things happen, why people act and how those people can plan actions that make a difference. Unlike the average motivational guru who seems to have read a single book--the one he or she has just written--Waddington has read them all, so readers will learn what ancient thinkers, religious leaders, modern scientists and rival motivational guides teach about human behavior. ... A thought-provoking work that bears rereading."

From the Inside Flap
Does Your Work Matter?

Lasting Contribution is for everyone interested in finding out how your work can truly make a difference.

This profound little book demonstrates how to create meaning in your life, take sophisticated action, manage your career, and make a lasting contribution to the world.

Tad Waddington synthesizes the thought of Aristotle, Sun Tzu, Gödel, Frankl, Confucius, and many others. He draws insights from information theory, sociology, Zen, psychology, the history of art, management theory, the philosophy of science, and a dozen other fields.

Using the Titanic, avatars, Santa Claus, skateboarding, muses, cocktail parties, Oprah's shoes, and an array of other vivid examples to make its points clear, Lasting Contribution is both enjoyable and deeply thought-provoking.

Most helpful customer reviews

18 of 18 people found the following review helpful.
Six proofs that Dr. W's book is a TARDIS:
By L. Schirtz
Six proofs that Dr. W's book is a TARDIS:
1. It is much larger on the inside than on the out. In just over 100 pages it packs in science, art, economics, philosophy, mathematics, ethics, psychology, sociology, biology, and much more.
2. It will take you many places--from Antarctica to Asia, from mountain tops to wheat fields, from China to Chicago, and on and on.
3. It takes you many places in time: the dawn of civilization, the Renaissance, the Scientific Revolution, the invention of the airplane, to war, and most important, it takes you into the future by showing how your contributions can endure through time.
4. It is quirky. Key roles are played by Aristotle and Oprah's shoes. Squirrels, muses, and high-casualty cocktail parties make cameo appearances. It plays the social construction of reality off the construction of social reality and even proves the existence of Santa Claus.
5. There is an underlying seriousness and brilliance that grounds it, holds it together, and makes you look at things differently. For example, it defines `meaning' and shows you how to get it.
6. It is a shape-shifter. You'll see it differently every time you read it. It's a self-help book, a business book, a philosophy book. It's unlike any book you've ever read. And it is well worth the reread.

9 of 9 people found the following review helpful.
An Aristotelian Approach to Meaning and Self-Improvement
By Kevin Quinley
Author Tad Waddington offers a slim yet thoughtful book that expounds a philosophy of existential meaning. Using the model of Aristotle's four causes (efficient cause, material cause, formal cause and final cause), he offers an approach on how individuals can invest their lives with meaning and build a lasting legacy that outlives their time on earth. Some readers may find parts of it heavy sledding, but the chapters are mercifully brief and Waddington's allusions and references are not pedantic.

Move over, Oprah and Dr. Phil! Drawing from Kant, Eastern philosophy and Viktor Frankl's "Man's Search for Meaning," Waddington presents an iconoclastic but coherent argument for creating a meaningful life. The author's resume includes a MA in Divinity, graduate work in statistics and employment as performance manager for Accenture; Waddington is a polymath but no cryptic egghead.

"Lasting Contribution" is worth a careful reading and heeding. With this book, Waddington himself has genuinely made a ... lasting contribution.

5 of 5 people found the following review helpful.
A theory to guide and facilitate actions that make a contribution that lasts
By Robert Morris
Frankly, I did not know what to expect as I began to read this book but soon realized that, accompanied by Tad Waddington, I had embarked on a journey of discovery to learn the answer to a very important question: How can I make a contribution that lasts? Waddington asserts that "lasting contributions [begin italics] are caused [end italics]. Simply put, you [begin italics] cause [end italics] a lasting contribution to happen. The problem is that the way people usually think about causality does not serve them well when it comes to thinking about taking action. " Waddington notes that some 2,300 years ago, Aristotle argued that it is useful to think in terms of four causes: material (i.e. of what a thing is made), efficient (i.e. how something is made), formal (i.e. what a thing is), and final (i.e. why a thing is). "This book was written to help you not in the way a hammer helps you to build a house, but in the way a blueprint does. It prepares you for action."

Waddington devotes a separate chapter to each of the four causes, explaining its nature and functions, citing examples of it in all manner of situations, and suggesting its relevance to human experiences shared by most of those who read his book. The "blueprint" metaphor is especially appropriate because each person who embarks on the aforementioned journey of discovery is, in effect, preparing to serve as architect of his or her own life. Here is a selection of brief excerpts that provide at least some indication of this book's scope and flavor:

"The efficient cause is concerned with taking action to get results, particularly in a complex and dynamic world such as ours...Effective action in a complex world requires considered action - knowing when and how to take action and when not to. But on what do you base your actions? The material cause addresses the issue of your most important resources." (Pages 18)

"The material cause involves the resources that you can use to bring about a lasting contribution...In many ways, the material cause is less concerned with your material assets than with how you cultivate yourself...Consequently, it is important to cultivate yourself so that you can seize the opportunities offered...Next, you need to make full use of your arête [i.e. your virtue or excellence in terms of perception, expertise, and mastery]. The formal cause is that way." (Page 30)

"The formal cause is the DNA of action. It is the recipe for success, the rules of the game...the blueprint that tells you how to construct the causal chain from your values to your results. It is the road map that informs how to get from here to there. But where is there and why go? The why of action is addressed by the final cause." (Page 44)

"The final cause embodies your values. It gives motive force, because it comes from what you value. The stronger the value, the greater the power of the final cause. The more clearly articulated the value, the better you can embody it through action...As the end (in the sense of goal), the final cause is, paradoxically, the beginning of how to make a lasting contribution. It motivates the entire process and raises your mundane actions to a higher level. But how can you be sure that the four causes are a sensible way to think about making a lasting contribution?" (Page 54)

Waddington addresses this last question in Chapters VI and VII, then shifts his attention to various empirical problems that are frequently encountered, and then to suggesting why making a lasting contribution to the world is a "worthy goal" and a "self-evident good."

For me, some of the most valuable material is provided in the final chapter in which Waddington discusses six exemplary individuals. However their lasting contributions differ in terms of nature and impact, all of them have the four causes working effectively together in combinations that (obviously) vary in terms of their respective values, objectives, and resources. Norman Borlaug (awarded the Nobel Peace Prize in 1970) is of special interest to me because of his efforts to triple wheat production in Mexico and achieve a 60% increase in wheat harvests in India and Pakistan. " He then expanded his efforts to eliminate famine in Asia and Africa. According to Paddington, Borlaug's lasting contribution was a "hardnosed pursuit of pragmatic results. His efficient cause was to work on his crops all day every day, year after year."

Tad Waddington urges each reader to make a lasting contribution because it can teach the value of doubting (indeed challenging) conventional wisdom that insists such a contribution is impossible; also, because it will guide and inform ethical actions and give more meaning to one's life. Most important of all, as Borlaug and others so convincingly demonstrate, such a contribution can have substantial and enduring impact on the lives of countless others.

Those who share my high regard for this book are urged to check out James O'Toole's Creating the Good Life: Applying Aristotle's Wisdom to Find Meaning and Happiness. Also, Michael Ray's The Highest Goal, David Whyte's The Heart Aroused, Eckhart Tolles's The Power of Now and his more recent A New Earth, Bill George's Authentic Leadership, John Whitehead's A Life in Leadership, and The Leader's Legacy co-authored by James Kouzes and Barry Posner.

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[I319.Ebook] Get Free Ebook The Real Cost of Fracking: How America's Shale Gas Boom Is Threatening Our Families, Pets, and Food, by Michelle Bamberger, Robert Oswald

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A pharmacologist and a veterinarian pull back the curtain on the human and animal health effects of hydraulic fracturing, or “fracking”
 
Across the country, fracking—the extraction of natural gas by hydraulic fracturing—is being touted as the nation’s answer to energy independence and a fix for a flagging economy. Drilling companies assure us that the process is safe, politicians push through drilling legislation without a serious public-health debate, and those who speak out are marginalized, their silence purchased by gas companies and their warnings about the dangers of fracking stifled.
 
The Real Cost of Fracking pulls back the curtain on how this toxic process endangers the environment and harms people, pets, and livestock. Michelle Bamberger, a veterinarian, and Robert Oswald, a pharmacologist, combine their expertise to show how contamination at drilling sites translates into ill health and heartbreak for families and their animals. By giving voice to the people at ground zero of the fracking debate, the authors vividly illustrate the consequences of fracking and issue an urgent warning to all of us: fracking poses a dire threat to the air we breathe, the water we drink, and even our food supply.
 
Bamberger and Oswald reveal the harrowing experiences of small farmers who have lost their animals, their livelihoods, and their peace of mind, and of rural families whose property values have plummeted as their towns have been invaded by drillers. At the same time, these stories give us hope, as people band together to help one another and courageously fight to reclaim their communities.
 
The debate over fracking speaks to a core dilemma of contemporary life: we require energy to live with modern conveniences, but what degree of environmental degradation, health risks, and threats to our food supply are we willing to accept to obtain that energy? As these stories demonstrate, the stakes couldn’t be higher, and this is an issue that none of us can afford to ignore.


From the Hardcover edition.

• Sales Rank: #999552 in Books
• Published on: 2015-09-01
• Released on: 2015-09-01
• Original language: English
• Number of items: 1
• Dimensions: 8.98" h x .74" w x 5.97" l, .81 pounds
• Binding: Paperback
• 248 pages

Review
“In this cool, disarming and persuasive indictment of fracking’s widespread negative consequences, the authors provide an important addition to an ongoing debate.”
—Kirkus Reviews, starred review

“This pragmatic, cautionary analysis is recommended for general readers.”
—Library Journal

“Bamberger and Oswald’s message is clear: The canaries of the gas patch are wheezing and keeling over. We are being warned.”
—Slate

“Here, woven among the courageous words of human witnesses, is the unimpeachable story of science carried out in extreme and intimidating circumstances. It is the sound of silence breaking.”
—Sandra Steingraber, from the Foreword

“A must-read primer on fracking—the compelling interviews and informative narrative tell the heartbreaking story of how people’s lives are destroyed by fracking. If you care about the food you eat or animal welfare issues—read this book!”
—Wenonah Hauter, Director of Food & Water Watch, author of Foodopoly: The Battle Over the Future of Food and Farming in America

“Sometimes, just when we think we know enough about a very important subject, a book comes along that shows us—in urgent, even chilling, terms—how much more we need to understand. The Real Cost of Fracking is such a book. It cracks open the reality of fracking and seats us across the kitchen table from real people who have been poisoned—and who, despite being American citizens and taxpayers, can’t do a thing about it. The farmers, retirees and children we meet in these pages are canaries in the fracking mine—and they are in serious danger.”
—Barbara Gottlieb, Director for Environment & Health, Physicians for Social Responsibility

“The Real Cost of Fracking adroitly documents the maladies that fracking inflicts on its neighbors and their animals, and Bamberger and Oswald convincingly connect these illnesses with current science and statistical studies. The authors provide a reasoned and impassioned call for government to stop toxic trespass by the fracking industry. The people will demand it after reading Real Cost.”
—Weston Wilson, environmental engineer and EPA whistle-blower

“Finally, here is the narrative that relays the tragic toll of the shale-gas boom in America; how ordinary people, who lovingly care for children and animals, gardens and farms, find themselves imprisoned by the toxicity of the fracked landscapes they once called home. Our hearts break for the ruin they shoulder while we applaud Bamberger and Oswald for drawing back the veil on the injustice being wrought.”
—Amy Seidl, author of Finding Higher Ground: Adaptation in the Age of Warming


From the Hardcover edition.

About the Author
Michelle Bamberger is a veterinarian and the author of two books on first aid for cats and dogs.
Robert Oswald is a professor of molecular medicine at Cornell University and the recipient of Fulbright and Guggenheim fellowships. They serve on the advisory board of Physicians, Scientists, and Engineers for Healthy Energy. Bamberger and Oswald live in Ithaca, New York.


From the Hardcover edition.

Excerpt. © Reprinted by permission. All rights reserved.
From the Introduction

In the summer of 2009, we were awakened. Articles began to appear in our local papers on the subject of fracking, the common name for the entire process of unconventional gas extraction (horizontal drilling with high-volume hydraulic fracturing) whereby millions of gallons of water, sand, and chemicals are pushed deep into the earth under high pressure to release small pockets of gas held tightly in the rock (see “A Primer on Gas Drilling” in the appendix). In our tight-knit community, people on both sides of the issue enthusiastically expressed their opinions. One article in particular caught our attention and led us to a website indicating that our small property in upstate New York was surrounded by neighbors who had already leased their lands to energy companies for gas drilling. We learned that our land could be drilled under and the gas extracted without our consent. That is, as long as a gas company owns leases on at least a certain percentage of the land (in New York, it is 60 percent) inside a certain amount of space (typically, one square mile), gas can be extracted from properties within that area even if the company does not have a lease on that land. Unleased land is taken by a process known as compulsory integration.

We were concerned about what this meant for our water and air—as yet untainted—but we also wondered if our farmers’ markets, CSAs (community-supported agriculture groups), and Finger Lakes wineries could survive the massive industrialization we were beginning to see in Pennsylvania. Would faculty, staff, and students—the mainstay of our economy—continue to be attracted to Cornell University and Ithaca College if the lakes and streams were polluted, the air fouled, and the land mottled by a matrix of shale gas wells? Would tourists continue to visit our picturesque parks, waterfalls, and gorges if thwarted by drilling traffic and diesel fumes?

Because of our interest in veterinary medicine, we became keenly aware of what was happening to companion animals and livestock in areas near existing industrial oil and gas operations. We heard stories we found hard to believe: healthy cattle dying within one hour after exposure to hydraulic fracturing fluid; cows failing to reproduce and herds with high rates of stillborn and stunted calves after exposure to drilling wastewater; dogs failing to reproduce after drinking contaminated well water; cats, dogs, and horses developing unexplained rashes and having difficulty breathing after living in intensively drilled areas. Our search for what really happened in each situation led us to document exposures and subsequent health problems by detailed case reports—just as would be done for a new disease—in both animals and their owners. We discovered that all too often, the humans in the household also experienced health problems associated with drilling operations and that sometimes the symptoms were the same ones their pets or farm animals had experienced.

As we soon learned, the potential threat to our community is just a small part of a worldwide debate that has at its core the values and essence of modern life. That is, we require energy to live in the modern world, but what degree of risk and environmental degradation are acceptable to obtain that energy? Who should be asked to sacrifice, and who should profit?

After untold hours of research, we learned more about the fossil fuel industry than we ever thought we’d have a reason to know. Drilling originally exploited pockets of oil or gas and, in most cases, had a small impact on the communities surrounding the drilling sites, as confirmed by many of the people we interviewed. The changes in recent years, which involve extracting gas directly from shales rather than pockets of gas, have been made possible by two technologies: horizontal drilling and hydraulic fracturing. Shale layers are 50 to 200 feet thick, and in order to contact more of the shale, the drill bit must be turned to run horizontally.

The technique of horizontal drilling was actually first applied to dentistry. In 1891, John Smalley Campbell (US Patent Number 459,152) described the idea that flexible shafts could be used to rotate drilling bits for dental applications, but he didn’t exclude the notion that his invention might someday be used for other purposes: “It is obvious that its use is not confined thereto, but that it may be applied to flexible drivingshafts or cables of any other description.” Although the first recorded horizontal oil well was drilled in 1929 in Texas, it wasn’t until the early 1980s that the process was improved and applied with some success. Likewise, one of the first uses of hydraulic fracturing had nothing to do with extracting oil or gas. Instead, Thomas Leonard Watson used an early form of this process in 1908 to separate granite from bedrock in order to study granites. Hydraulic fracturing—using low volumes of water, not the high volumes used today—was introduced in the 1940s and was originally used to stimulate the flow of gas, and subsequently oil, from vertical wells. In this way, the driller could extract oil or gas from relatively nonporous rock, such as shales, rather than simply from pockets of free oil or gas.

By the 1990s, the technology for modern-day horizontal drilling was married to fracturing with very high volumes of chemically laced water (slickwater)—thus the term horizontal drilling with high-volume hydraulic fracturing—allowing operators to drill down and turn the bit horizontally within the layer of shale containing the fossil fuels, continuing the drilling for up to two miles. The entire length of the well could then be hydraulically fractured, producing far more oil or gas. The idea was that large regions of the country (shale plays) sit on rocks containing fossil fuels that could be extracted with this process. By dividing these shale plays into spacing units of perhaps one square mile, the entire region could be drilled and enormous quantities of oil or gas could be extracted.

In 2008, Terry Engelder of Pennsylvania State University and Gary Lash of State University of New York at Fredonia calculated that the vast Marcellus and Utica Shales underlying parts of Ohio, West Virginia, Pennsylvania, New York, and Maryland contained almost 500 trillion cubic feet of gas. They proposed that this vast reservoir of gas could be the nation’s answer to energy independence, a flagging economy, high unemployment, and global warming. Along with other shale plays in Texas, Oklahoma, Colorado, Wyoming, Arkansas, North Dakota, and elsewhere in the United States, the nation would become the next Saudi Arabia of fossil fuels. Although we have little infrastructure to use methane as a fuel in transportation, and although multinational companies with no allegiance to our country are often the ones extracting our fossil fuels, the unconventional oil and gas revolution was also touted as a way of weaning ourselves off foreign oil.

But the more we learned about unconventional fossil fuel extraction, the more we realized that the prospects may not be as rosy as have been projected by the oil and gas industry. The US Geologic Survey reduced the original estimates of gas in the Marcellus region from 500 to 84 trillion cubic feet. The lower estimate represents little more than three times the US yearly domestic gas use, with all of New York potentially contributing, at best, a six-month supply from the Marcellus Shale (not taking into account the plans for export of natural gas by multinational companies). At least for New York, this is likely to be an overestimate, since only wells drilled in counties near the Pennsylvania border are likely be profitable. Also, the output from shale gas wells has been found to decrease dramatically after the first year, suggesting that the production estimates may decrease further. Moreover, when the price of natural gas was low in late 2013, the industry and the US government were prompted to search for more ways of using the product and converting terminals previously used to import gas into export terminals to send the gas to foreign markets. Whether any of the claims associated with the current “oil and gas boom” will stand up to careful scrutiny is a matter of ongoing debate, but large-scale industrial drilling has definitely moved into more densely populated areas and has garnered a massive amount of attention.

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1 of 1 people found the following review helpful.
The Real Cost of Fracking by Michelle Bamberger and Robert Oswald
By Vera Cousins
This book is a Must Read! It is the best treatise on fracking I have read. It describes what happens to real people when their property is fracked, with devastating the results, versus the false promises that were made to get people to sign up. The cost in terms of human and animal health needed to be told. The questions raised about the safety of our food supply are still waiting to be answered. The book describes the methods the fracking companies use to con people into leasing their land, and when they have enough surrounding properties signed up, the land of others can be drilled without their consent. Pure well water is ruined, the land is ruined, people may get a "water buffalo" from the drilling company which is small compensation for their health being ruined. Their animals died or had reproductive problems. The fracking companies deny that these outcomes are causes of fracking, they are just correlations.

2 of 3 people found the following review helpful.
Very telling book revealing the true costs to the environment ...
By Lyle Foley
Very telling book revealing the true costs to the environment and the unfortunate people who live near these wells and pipelines! People are rendered sick and dying and their homes become worthless! You won't see this in the glittering TV ads extolling "clean" natural gas!

18 of 18 people found the following review helpful.
Think fracking doesn't affect you? Think again ...
By Peggy Tibbetts
In 2012, veterinarian Michelle Bamberger and Cornell University professor of molecular medicine Robert Oswald published their study, “Impacts of Gas Drilling on Human and Animal Health.” Their report documented cases studies with animal owners in Colorado, Louisiana, New York, Ohio, Pennsylvania, and Texas. In 24 cases they found evidence of animals affected by drilling and fracking operations. However their report received little media attention. So they wrote a book.

In “The Real Cost of Fracking: How America's Shale Gas Boom Is Threatening Our Families, Pets, and Food,” Bamberger and Oswald tell the stories of those people whose lives and the lives of the animals they loved and cared for were changed forever by drilling and fracking. They even go so far as to mask the identities of people who signed non-disclosure agreements, and who are in some cases speaking out for the first time.

The people in these stories are farmers. They raise livestock and pets, and/or grow “organic” fruits and vegetables that end up on dinner tables across the country. But how safe is food that has been grown and raised in an environment that contains toxic chemicals? In some cases the crops and cattle were contaminated directly from spills of drilling fluids and wastewater, and they went to market anyway.

Bamberger also pays a visit to a tiny community without water after a company fracked in the aquifer underneath the town and blew up all the wells, then walked away from the mess. It is inconceivable that she is describing a town in the United States. Further evidence that fracking is transforming rural America into the Third World.

This book speaks to people who live in the gas patch. Where I live in Silt, Colorado, we are surrounded by more than 10,500 oil and gas wells. My own experience and the experiences of my family, friends and neighbors echo these stories. Yet no matter how much I’ve learned about this issue, no matter how much I think I know there is always something new to learn. I came away from this book with a better understanding of the cumulative effects from exposure to drilling and fracking chemicals in water and air, not only on humans but also animals and plants. How insidiously, over months, then years, the air and water become contaminated and people and animals become sickened.

Moreover “The Real Cost of Fracking” has something for everyone – believers and non-believers alike. Readers who want to stick to the facts about drilling and fracking will find “A Primer on Gas Drilling.” Spoiler alert -- you cannot reach the end of this book and believe fracking is safe. Unless you think it’s all lies. But Bamberger’s and Oswald’s research is well-documented and included.

With fracking happening in 32 states, plus the proliferation of interstate pipelines, silica sand mines (for fracking), bomb trains and earthquakes, and with natural gas exports on the horizon, the impacts of oil and gas development are coming to a neighborhood near you. I advise you to read “The Real Cost of Fracking” as soon as possible.

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[G795.Ebook] PDF Download Clients Rule: 2016 Marketing Calendar for Salon and Spa, by Elizabeth Kraus

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Clients Rule: 2016 Marketing Calendar for Salon and Spa is the latest marketing calendar for beauty industry professionals by salon marketing expert Elizabeth Kraus. Hundreds of no and low-cost salon marketing ideas written just for beauty professionals including salon owners, hairdressers, salon suites and salon franchise businesses, stylists, estheticians, nail technicians, massage therapists, skin care and make up professionals. The 2016 salon marketing calendar for beauty industry professionals and business owners includes marketing strategies and tactics that work today, including tactics that will ensure people find your salon online and increase engagement on social networks. Each month includes a mini-theme that speaks to the type of mindset you need to grow a salon business, attract new clients, increase sales of professional salon products, earn client referrals and more. Find out how to use your salon's website, email, events and promotions to engage followers in the salon, on social networks and get more web traffic so that you can book more business using the 2016 salon marketing calendar: Clients Rule!

• Sales Rank: #195680 in eBooks
• Published on: 2015-10-23
• Released on: 2015-10-23
• Format: Kindle eBook

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6 of 6 people found the following review helpful.
An adaptable marketing plan for every salon owner.
By A. Presotto
As always Elizabeth Kraus has delivered a fantastic marketing plan for salon owners and booth renter. I purchased the kindle version and for the small outlay I now have a marketing plan for my salon for the coming year saving me hundereds of dollars and lots of hours trying to create my own or paying someone to do it for me.Client Rules: 2016 Marketing Calendar for Salon and Spa

0 of 0 people found the following review helpful.
Waste of time
By dogowner
Most of book is list of holidays. Did not find this helpful. You can skip this one no new info.

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By the early twenty-first century neo-nationalist forces have established themselves in a number of the world's large regions and subcontinents. From Australia to South Asia, in Eastern and Western Europe, comparable parties and movements have positioned themselves in national parliaments and governments, with some considerable impact on state power. In contrast to right-wing extremist parties in the past, these recent movements mostly operate within legal parliamentary channels, using essentialized notions of local culture to mobilize against real and alleged threats to local identities of status, gender, religion, nationhood and ethnicity.

Prompted by this near-simultaneous rise to political influence of more than a dozen apparently similar parties across Western Europe, this collection offers a range of European case studies with selected global examples, such as the Front National, the late Pim Fortuyn, India and the BJP, and Pauline Hanson and her One Nation Party in Australia. It takes up the theoretical and methodological challenges posed by this phenomenon and asks what distinctive contributions anthropology might make to its study.

• Sales Rank: #4055190 in Books
• Brand: Brand: Berghahn Books
• Published on: 2006-08-30
• Released on: 2006-08-30
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .66" w x 5.98" l, .93 pounds
• Binding: Paperback
• 312 pages

Features

• Used Book in Good Condition

Review

"Taken as a whole, there is much to commend and enjoy from this panoply of scholarly perspectives and analyses of fomentation and reformulation of nationalist sentiment...its subject matter, with its significant range for interdisciplinary consideration, fills a notable void in nationalism theory and study."  ·  JRAI

"The book has its value as a rich description of several cases of 'neo-nationalism' in Western Europe. Its merits lies in drawing the lines to EU issues on the one hand, and to other countries like India and Australia on the other....an innovative work within the discipline of social anthropology, which offers nor works with such an overview."  ·  Anthropos

"...an outstanding insight into the development of nationalism at the dawn of the third millennium. Its richness lies precisely in these social anthropological views that the contributions detail. It opens a fruitful dialogue between anthropologists and political scientists, and I would warmly recommend it to those interested in widening their academic perspectives."  ·  Social Anthropology

"Just when the interest in political scientists in neo-populist....parties seemed to be waning...along comes a volume of essays that not only proposes a new concept with which to investigate the phenomenon, 'neo-nationalism', but delivers something genuinely fresh on the topic. Unusually for a book of collected essays...this volume manages to be consistent both in the detail and admirable concision with which each party's unique story I summarized...points a truly liberal, transdisciplinary humanties in the right direction to be able to engage intelligently with modern realities."  ·  Nations and Nationalism

About the Author

Andre Gingrich is Full Professor of Social Anthropology at the University of Vienna. Recent publications include Anthropology, by Comparison (co-edited with Richard G. Fox, 2002) and One Discipline, Four Ways: British, German, French, and American Anthropology: The Halle lectures (co-authored with Frederik Barth, Robert Parkin and Sydel Silverman, University of Chicago Press, forthcoming).

Marcus Banks is Professor of Visual Anthropology at the University of Oxford, and author of Organizing Jainism in India and England (Clarendon Press, 1992); Ethnicity: Anthropological Constructions (Routledge, 1996) and Visual Methods in Social Research (Sage, 2001), as well as numerous journal articles and book contributions.

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[V322.Ebook] Ebook Free Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers, by Deborah Cadbury

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With a cast of characters that wouldn't be out of place in a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties, through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world.

Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate new recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: The Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant yet her husband was moved by the Cadburys tradition of philanthropy. Each was a product of their unique time and place yet they shared one thing: they want to make the best chocolate in the world.

• Sales Rank: #722831 in Books
• Published on: 2010-10-19
• Original language: English
• Number of items: 1
• Dimensions: 1.40" h x 6.10" w x 9.30" l, 1.35 pounds
• Binding: Hardcover
• 384 pages

From Booklist
A descendant of the Cadbury family of chocolatiers, author Cadbury is also an award-winning documentary producer for the BBC and has seven other books to her credit. The history of chocolate, from its origins as an exotic Aztec beverage to the most prized confectionery in the world, is told here through the eyes of the British Quaker family that transformed a gritty, oily brew into one of the most sought-after delectable treats on the planet. In doing so, the Cadbury brothers turned their father’s humble and nearly bankrupt business into a globally dominant corporation in the span of two generations. The path to success was not easy, and Cadbury tells the story of fierce competition from names like Fry, Nestlé, Hershey, and Mars, as well as the Dutch and Swiss entrepreneurs who were so crucial in cracking the food chemistry of the cacao bean. Cadbury chronicles 150 years of chocolate wars that only heated up further into a global-merger competition, which saw the venerated Cadbury brand get swallowed up by the food giant Kraft in 2009. This tale of capitalist rivalry mixed with Quaker values makes for a very sweet journey. --David Siegfried

Review
Library Journal
“Although written by proud Cadbury kin, the narrative is balanced and fair. This is a well written and well researched look at chocolate and the Quaker business tradition that any food or history buff will enjoy.”

Sunday Times
“Chocolate Wars – clear, readable and richly detailed – is at least as much about Quakers as it is about chocolate... enjoyable.”

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Welcome to the most comprehensive guidebook available for the Nikon D300s, the most advanced mid-level digital SLR camera that Nikon has ever introduced. DAVID BUSCH'S NIKON D300S GUIDE TO DIGITAL SLR PHOTOGRAPHY shows you how to maximize your camera's robust feature set, including 12.3 megapixel resolution, continuous shooting up to 7 fps, dual Compact Flash and Secure Digital memory card slots, EXPEED image processing, and even HD movie-making capabilities with in-camera video editing. You'll learn how, when, and, most importantly, why to use each of the cool features and functions of your camera to take eye-popping photographs. Introductory chapters will help you get comfortable with the basics of your camera before you dive right into exploring creative ways to apply the Nikon D300s' exposure modes, focus controls, and electronic flash options. You'll also find evaluations and tips on choosing the most recent Nikon lenses, flash units, and software products to use with your new camera. Beautiful, full-color images illustrate where the essential buttons and dials are, so you'll quickly learn how to use your Nikon D300s, and use it like a pro!

• Sales Rank: #1210555 in Books
• Brand: Brand: Course Technology PTR
• Published on: 2009-11-02
• Original language: English
• Number of items: 1
• Dimensions: 1.43" h x 7.34" w x 9.16" l, 3.15 pounds
• Binding: Paperback
• 552 pages

Features

• Used Book in Good Condition

Review
Introduction. 1. Shooting Your First Nikon D300s Picture. 2. The Canon Nikon D300s Roadmap. 3. Setting Up Your Nikon D300s. 4. Setup: Playback and Shooting Menus. 5. Setup: Custom Settings Menu. 6. Setup: Setup Menu, Retouch Menu, My Menu. 7. Optimizing Exposure. 8. Movie-Making and Advanced Techniques. 9. Working with Lenses. 10. Working with Light. 11. Downloading and Editing. 12. Troubleshooting Your Nikon D300s. Glossary. Index.

About the Author
With more than a million books in print, David D. Busch is the world's #1 selling digital camera guide author, and the originator of popular digital photography series like David Busch's Pro Secrets and David Busch's Quick Snap Guides. He has written more than a dozen hugely successful guidebooks for Canon and Canon digital SLR models, as well as many popular books devoted to dSLRs, including Mastering Digital SLR Photography, Second Edition, and Digital SLR Pro Secrets. As a roving photojournalist for more than twenty years, he illustrated his books, magazine articles, and newspaper reports with award-winning images. He's operated his own commercial studio, suffocated in formal dress while shooting weddings-for-hire, and shot sports for a daily newspaper and upstate New York college. His photos and articles have appeared in Popular Photography & Imaging, The Rangefinder, The Professional Photographer, and hundreds of other publications. He has also reviewed dozens of digital cameras for CNet and Computer Shopper, and his advice has been featured in National Public Radio's "All Tech Considered." When About.com named its top five books on Beginning Digital Photography, debuting at the #1 and #2 slots were Busch's Digital Photography All-In-One Desk Reference for Dummies and Mastering Digital Photography. During the past year, he's had as many as five of his books listed in the Top 20 of Amazon.com's Digital Photography Bestseller list--simultaneously! Busch's 120-plus other books published since 1983 include bestsellers like David Busch's Quick Snap Guide to Digital SLR Lenses. Visit his website at http://www.dslrguides.com.

Most helpful customer reviews

14 of 15 people found the following review helpful.
Have gone through every book on the 300s - this is the best!
By CoastalRick
I want to be able to use all of the best features of the Nikon D300s and have read every book on the camera. This one is the best because: 1. The author not only goes through how every feature and menu operates, but more importantly, he give you his suggestions and reasons on why you'd want to use each feature (and more importantly, how the various menu options work in conjunction with each other to achieve very specific situations). 2. The illustrations are all large and in color - while this may seem a minor thing, the author goes the extra step in color coding various areas of the screens so you can identify the information easily. 3. Not a re-write of the Nikon manual - this is my major complaint about most of the other books on the market - this one goes "deep" into the workings of the camera. 4. The author identifies various features which he feels are not in your best interest to use - and gives his reasons why he feels that way. 5. Best of all the author has a very detailed section on his best suggestions on setting up parameters in the menus to use for very specific shooting situations.

I have several Post-it notes on various sections of this book - this is a manual that you should keep in your camera bag!

20 of 23 people found the following review helpful.
A must read !
By F.M.D.B.
This book was so much more than I expected. As an amateur photographer I must say that this book points you to the right direction. Everything is clearly explained. I also appreciate that the author included suggested settings and advise on lenses etc... All the information you need to make the most of your Nikon D300S is in here :) It's also a pleasure to look at. I have bought many instructional books in the past and although they had great reviews the quality of paper they were printed on and the basic drawings did not help. Everything was very technical and difficult for an amateur like me to understand; however in this book nothing has been taken for granted. All the little details are explained and many colored photographs are included. I am very happy with this purchase and I highly recommend David Busch's Guide.

14 of 18 people found the following review helpful.
Great but has its problems
By SMXSteve
This is definitely one of the best (if not the best) camera specific books out there. It does go beyond the manual that comes with the camera - which is large itself!

However, I'm always leery when any book starts off in detail on things like how to install the battery or put a lens on. You would assume the book is intended for the beginner but it never works out that way. The advanced items are usually skimmed over. And, unfortunately, that is true with this book. I'm still confused on several items.

One problem is he goes through every menu and button with minimal detail always stating it will be explained further in chapter such and such. There are two problems with that. Since I have no use of the item at the time I can't really try it out expecting to wait until chapter... But then I forget what menu it was and have to go back and find it. And in most cases the extra detailed explanations are very brief or just a repeat. For instance, interval timing on page 311 provides no additional (useful) information. In fact, there is an entire paragraph on an "affordable add-on" but he doesn't explain what it is exactly. There is information left out or too difficult to find. For instance, I couldn't access the interval menu item. Turns out I had the release mode dial in a setting that turns it off but I couldn't find that in the book.

The book is over 500 pages including the index. It could have been cut down significantly without the repeat of why his books are better and the references to different cameras - I guess he is trying to appeal to previous Nikon owners but that limits his audience. Another example, he spends a great deal of space explaining why he thinks the built-in level is a toy because his tripod has a level and it doesn't do fore/back leveling. But not all of us have a level and how often is one concerned about leveling fore/back? As has been said, just stick to the facts please.

He has done a terrific job with providing a wealth of information and has provided lots of pictures to show which item he is referring to. I think along with cutting it down a bit, the format would be better off including the detail along with each menu/button setting and provide suggested settings instead of referring to later chapters. Then put how to get different shots in additional chapters using the various settings together.

I like the book it just takes a bit of effort finding what I need.

See all 41 customer reviews...

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[N791.Ebook] Download Ebook The Drum Lesson Manual: Your Complete Guide to Better Drumming, by Scott strunk

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Introduction The ideas in this book—written for beginners, professional drummers, and everyone in between—come from my 30 plus years of studying, playing, and teaching drums. As a student, I did not find one book that covered all of the information I needed to become a proficient drummer; as a veteran teacher of approximately 40 students a week for over 20 years, I wanted to share the methods I have refined in my successful teaching practice. If you are a beginner, this book will help you get started with grip and reading. I present practical applications to show why you are practicing these basic skills and give you advice on how to practice. If you are a professional, the challenging exercises included in here will keep your skills tuned up. I encourage you to build upon the ideas in this book to inspire your playing. Part 1 focuses on grip, technique, and basic reading of rhythms. Part 2 focuses on reading rhythms at all levels proficiently. Part 3 focuses on the 40 standard snare drum rudiments, sticking, and technique exercises. Part 4 focuses on drum set techniques, coordination, grooves, and soloing in different genres of music. Although this book progresses in a logical sequence, I recommend skipping around to work on specific skills. If you can complete this book correctly, you will have a solid foundation and play better at every level. I have also incorporated some of the ideas from great drum books that I’ve used throughout my years in drumming, which I have named and recommended at the end of this book. Enjoy your process towards better drumming!

• Sales Rank: #3042246 in Books
• Published on: 2012-04-05
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .22" w x 8.50" l, .55 pounds
• Binding: Paperback
• 96 pages

About the Author
About the Author Scott loves teaching drums! Since graduating from Berklee College of Music, Scott has brought hundreds of drummers through elementary school and into the high school band with a foundation of great technique and musical knowledge. He has taught an average of 40 students a week for over 20 years, and participated in hundreds of recordings, live music projects and master classes. Scott also specializes in working with adult drummers who are new to the instrument, or who want to tune up their existing skills. Scott's depth of experience as a teacher and performer puts him in a unique class. Scott has a proven track record of preparing students for auditions at all levels and has helped students earn scholarships to music schools and universities. Many students have gone on to become professional drummers, drum teachers, band directors, and members of DCI drum corps. Scott is proud to be on the Vic Firth education team. Scott also accepts lessons on Skype. You can contact Scott through his web site www.scottstrunk.com or email scott@scottstrunk.com.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A HIDDEN GEM To EXPAND The MIND !
By James Fogg
SCOTT STRUNK REVIEW

I have enjoyed a Professional Playing & Teaching Career for the last 45+ Years.
My Previous Instructors: Vic Firth * Ted Reed * Brad Spinney * Gene Krupa *
Excitement, New Challenges Were Lacking In My Playing. I discovered,
"If You Always Do, What You Always Did, You Always Get, What You Always Got".
Scott's Book, With "His" Personal Guidance, Opened A New Beginning To My World of Drumming. The Mundane Quickly Changed Into Excitement. Linear Drumming Opened Up A New World of "Feeling & Maintaining A Groove". The Book Explains The Use Of Rudiments In All Genres of Rhythmical Grooves. A "Must Have Book" for The Serious Student! A True Bonus, " Having Scott As, "Your Guiding Light" !!!
Thank You Scott! "James Fogg" www.dimensionsindrumming.com

0 of 0 people found the following review helpful.
This book is fantastic!!
By alan greene
This book is fantastic! Everything you need for all levels of player. Not only do you get music theory, sticking, rudiments and many other topics, but there is so much more. I personally loved the drum set coordination sections. The linear grooves are also really cool and well explained. Scott also prepares students for auditions by giving many examples of many styles that a player would have to know to have a successful audition. I was so inspired by some of his jazz time examples in 3/4 time that I composed my own tune based on the groove. If you put the time in you WILL become a much better drummer. This is a must have book!!

0 of 0 people found the following review helpful.
Great Book For Drummers of All Levels
By Vishal Kumar
Detailed book that gives awesome depth and knowledge. The book encompasses everything you need to become a proficient drummer and more. A definitive recommend.

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